You can even add your products and services to the recommendation engine to increase conversions. Think of it like how Netflix personalises recommendations of shows and movies to watch. As users start clicking on the recommendations, the machine learning algorithm learns what gets the most clicks.
Remember that many of your visitors will not enter your site through your home page. This means that your site needs to be easy to navigate — no matter which page a searcher (or search engine crawler) lands on. (In fact, the first Google result for this keyword has approximately 3000 words.).
Make your website mobile-friendly
And if the product is included in more than one collection, it’ll have different URLs for each. Every part of your website plays a role in your overall SEO performance, and that includes orphan pages. While these pages may seem harmless at first, they can quietly hold back your SEO potential if left unaddressed. Fixing orphan pages is often a simple process, and it can eventually improve your website’s overall SEO performance if done correctly. But they can harm your website’s overall SEO and Google performance eventually if not addressed properly.
Conducting keyword research
Every page should have one H1 tag that clearly describes the content. It’s one of the simplest yet most BHS Links important tasks on any checklist for on-page SEO. The keyword gets a lot of search interest—60,500 searches per month.
Optimization Checklists:
The title and description are shown in Google search results below each website link, so your site visitors may also read them to determine if your site offers what they want. They are not showing on your website itself – only on result pages. Remember to write unique and descriptive texts for every single page and be sure to incorporate your keywords as much as possible – but again, in a way that sounds natural.
- If you’re using an ecommerce builder like Shopify, you’ll be able to easily tweak these titles from your dashboard or website editor.
- After all, providing searchers with relevant and useful information is what search engines need to do every second.
- Although both are important for rankings and search visibility, on-page and off-page SEO each solve for different SEO factors.
- In addition, you should regularly add new pages of content to your site so that search engines will see that you’re hard at work for your customers.
It should be concise and engaging, offering enough information to entice users without overwhelming them. You can also opt for the “Best by links” report in Ahrefs’ Site Explorer. Choose the blog posts with the most referring domains and insert the links to your “money” pages there too. All in all, you’ll understand what practices can lure your target audience and meet their search queries to make your website rank higher. Additionally, you’ll identify your competitors’ weaknesses to surpass them.
Actually, not all pages without internal links are problematic. Some might be intentionally left out of the structure such as Thank You pages or promotional landing pages. So it is important to think whether they should remain unlinked, or if they need to be integrated into the structure of your website. This will ensure that you do not mistakenly treat important or temporary content as orphan pages, when they are actually part of the entire strategy.