Always remember that there’s no such thing as the ideal number of keyword appearances on a page (a.k.a. keyword density). It is best practice to use your focus keyword in the H1 heading of the page. (If you do a quick SERP analysis you’ll notice that the search results are almost identical for all of them). That’s why we decided to share some practical tips on creating a successful content strategy in this SEO guide.
What is an example of SEO?
Which is more than enough for Google to understand that my page is about that specific keyword. The key is to add internal links where they make sense to your high-priority pages. As you can probably guess, the keyword that I’m trying to rank for with that post is “Local SEO”. Basically, these are terms that tend to “show up” next to your target keyword.
White Hat SEO is an ethical approach to optimizing your website for search engines. By following established guidelines and best practices, it aims to improve your site’s search engine rankings while providing a positive user experience. SEO stands for search engine optimization and refers to using keywords, website structure, and metadata to help your website rank well in a search engine’s results.
Gaining Popularity Through Link Building
Because manipulative SEO practices (such as buying backlinks) can do more harm than good for your site. To ensure a keyword is relevant to the page you’re creating, check the top-ranking results in Google. Basically, the page seems more relevant to search engines if the keyword seems to occur naturally. Write high-quality, original, search-optimized content based on search intent.
- It keeps your content organized and aligned with your SEO strategy.
- To illustrate, our blog generates an estimated 572K visits per month from Google.
- Ahrefs is a powerhouse – worth every cent if backlinks are important in your SEO strategy.
Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google’s natural language processing and semantic understanding of web pages. SEO (search engine optimization) is the practice of optimizing the performance of a website by changing its structure and content to increase its BHS Links visibility and web traffic. The primary goal of SEO is to drive organic (non-paid) traffic to a website by improving its relevance and authority in the eyes of search engines. Choosing the right SEO optimization service is essential for your business growth. A well-planned SEO strategy improves your search engine rankings and boosts organic traffic.
And to do that, you want to go after keywords that get a decent amount of searches every month. When I first got started with keyword research, I pretty much ignored the cost per click (CPC). You can usually filter out a good chunk of keywords based on keyword difficulty alone.
For a more detailed analysis, you can also switch to the “Explorer” tab. Here, you can see a list of recent articles related to your subtopic. Planning is a key ingredient in crafting top-notch content that connects with your target audience. That can boost website visibility, cater to audience needs, and establish your brand as a credible voice in the industry.
The best information architecture is intuitive, meaning that users shouldn’t have to think very hard to flow through your website or to find something. People with bad intentions (e.g., e-mail address scrapers) build bots that don’t follow this protocol. In fact, some bad actors use robots.txt files to find where you’ve located your private content. It’s better to NoIndex these pages and gate them behind a login form rather than place them in your robots.txt file.
Another great place to find keywords you already rank for is Search Console’s Performance Report. While not required, we highly recommend you run a crawl of your website in order to highlight SEO issues that may not be obvious. Web analytics gives you information about who visits your site, how much traffic you receive and from where, what pages people visit, how they engage with your content, and more. Your job as an SEO is to quickly provide users with the content they desire in the format in which they desire it.