When I wrote a section about the types of keyword, it made sense to link to my types of keywords page. This could limit each image’s ranking potential and impact the traffic you get. But Moz has some interesting data to show that it correlates with higher rankings. You can improve your dwell time by improving the quality of content and using different SEO copywriting techniques throughout your writing.
What factors impact on-page SEO?
We discussed the importance of visual on-page assets on your page, now it’s time to examine their technical aspects more closely. On its own, this snippet of code probably isn’t going to have you shooting up SERP rankings. Adding pictures, videos, charts, and other eye-catching visuals makes it more attractive for visitors and improves its appearance in search results. For rapidly evolving topics, keeping your content fresh and providing new value as you learn more about your audience’s needs is critical.
Include and Optimize Images
For more information on what to track (and how), check out our guide to the most important SEO metrics to stay on top of. In a perfect world, visitors would read every word on your page. But in my experience, it does help—especially for content that can go out of date really quickly. Adding the year to your title and description won’t make or break your CTR. And users will typically click on another result that looks less spammy.
Use descriptive anchor text and ensure that the content surrounding the link is relevant to the page your linking to. Internal links make your site easier to crawl, help Google better understand the quality of your content and which pages belong in the same category. The Google algorithm search leak gave us unique insights into how Google uses links to better understand your content. By adding the transcript near your video, you are offering Google a ton more content to crawl, which can significantly impact your rankings.
If a site seems unsafe to use, then that would lead to a bad overall user experience. Based on this, it only makes sense that Google favours websites that are secure, trustworthy and certified. SEO Anomaly The role of the H1 tag has greater significance on providing a good overall user experience than on improving SEO rankings. These texts help Google and readers understand what the page you’re linking to is about.
Off-page SEO focuses on building your site’s authority through external signals. If you’ve ever considered a page ranking at the top of Google to be “lucky,” think again. For any such lucky duck, majestically perched at the top of the SERP, you can rest assured there’s a host of legwork going on beneath the surface to make this possible.
This visualization helps in identifying hotspots of activity and areas that may require improvement. And to top it off, you get real-time log file processing which constantly delivers an updated feed coming from various search engines including Googlebot, Bing, Yandex, and more. Overall, it goes through around 40 different search engines, crawlers, and bots to give a detailed analysis to you. Jetoctopus does a lot of on-page SEO, but what does it do best? Apart from this, you get a terrific site audit feature with Ahrefs that gives you immense insights into your website’s traffic.
- In this chapter, I’ll show you how to optimize your content for a better user experience (UX).
- And remember, it’s never too late to add internal links to your existing content.
- It focuses on making changes to client-facing website resources on the website and HTML source code like content, site accessibility, and page speed.
- Google doesn’t like thin content because it offers little (or no) useful information to users, and therefore has zero search value.
Both elements need to be short, engaging, and contain your keyword to ensure a solid ranking and encourage users to click through to your page. Before making changes to your website, it’s important to understand the kind of searches you’re aiming for. The goal of SEO is to drive traffic by ranking on relevant search engine results pages.
Keyword research tools like KeywordsFX and Keywordtool.io can help you understand the keywords people research related to your products and services. Each page on your site should include text content that discusses the page’s topic. More important, optimize your page to match the search intent behind the keywords. Examples of on-site SEO efforts are creating and optimizing content according to search intent and streamlining your site navigation.
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